The Disney Store in Bellevue Square is now closed. It was located on the first level, near Amazon Books and Fireworks.

According to a representative for Disney, the close comes as the company is going in a new direction. Their plan is to close the majority of their physical locations and move toward being an e-commerce based company.

Disney retail chain features official character toys, clothes, collectibles, and more. They were also different areas for children to play.

The Disney Store at Bellevue Square opened its newest store location at The Bellevue Collection in 2011. The opening was a part of a major redesign of the Disney Store experience across North America and parts of Europe. Their goal was to introduce more immersive activities in the store, like the Disney Princess Castle with Magic Mirror, Translucent Magical Trees, and a small theater.

Before the opening of this location in 2011, there had been two different locations at the mall in previous years.

Source: Downtown Bellevue Network